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Traditional SEO focuses on improving rankings in search engines such as Google and Bing. AI Search Optimisation focuses on helping AI systems understand your expertise, products and services so they can reference, cite or recommend your organisation in AI-generated responses. In practice, successful organisations need both SEO and AI Search Optimisation working together.

AI Discoverability refers to how easily AI-powered platforms can find, understand and recommend your organisation. It is influenced by factors such as content quality, topical authority, E-E-A-T signals, technical SEO, brand authority and entity relationships. Strong AI discoverability increases the likelihood of appearing in AI-generated answers and recommendations.

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